Maria’s Bakery, Central

Bakery chain Maria’s Bakery has been operating around the city for over half a century, and has been a part of many Hongkongers’ lives. We were approached by the client to develop a brand new concept for the chain making use of their oldest store in Central. We revisited the stories of Maria Lee Tseng Chiu-kwan, learned about their history of how this brand became popular as a local Hong Kong brand, and revampled the store using a modern retro interpretation of the brand‘s essential elements, the look and feel of the 80s design style, the brand signature checkered white and orange pattern, the core values of the brand re-interpreted, in the hope of connecting the younger generation to this long standing brand that still strives to keep their core products cooked and baked in the greatest way to maintaiin the product standard.