Pret A Manger, K11 Musea

Plaap Design Limited was engaged to design some of the upcoming Pret-A-Manger stores in Hong Kong. While the brand image for this world wide brand have to be maintained, we were also asked to create new design elements in order to enhance the overall design to create a suitable brand image for the competitive retail environment in Hong Kong.

In this new location at K11 Musea, the landlord insisted that a “green” element be considered to make this a unique location and we have incorporated a beautiful “green” feature that is both brand appropriate and unique for Hong Kong.