Yoshinoya Concept Store

We were approached by Yoshinoya to develop a brand new concept for their flagship outlet which will offer a different menu to their regular outlet. The restaurant aims to showcase their specialty in beef rice bowls where customers can select different types of beef for their rice with customized small dishes. Hence, the new concept aims to provide an elevated experience for the store and try to create a comfortable and calm dining experience as opposed to the normal fast pace dining area for their other stores. A zen like approach was taken in the overall design with pale wood tones, wooden ceiling features, fabric like materials and customized artwork developed in the theme of beef, rice & bowl together with some of their new branding for this first concept store.